Identify Target Accounts Using ABM Strategy
Identifying Target Accounts based on the relevant technology stacks for a financial services company based in the UK.
A UK based financial Services company providing billing and subscription services as a part of their ongoing Account Based Marketing (ABM) campaign requirements wanted us to discover specific technology stacks used by a given set of accounts. Based on the outcome they wanted to partner with those technology products company thus allowing them to expand their clientele reach.
Zelite team was able to identify technology stack for the given set of accounts with the use of AI and data retrieved from third parties. This included the list of technology products under a given software category which were being used by those accounts.
Accounting and Billing Software
Product development Companies
Account Based Marketing (ABM) by identifying relevant Technology Stack
UK, Europe and US
Efforts and Duration
15 days / 1 Man-month
Unique Verified Accounts 4500
Identified Technology Stacks: 350
Account Name, Vertical + Sub-vertical, Revenue, Employees, Country
ERP System, Finance Applications, Payment Software, Accounting and Billing Software
Information Technology Sector