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Zelite Solutions helped a UK-based Fintech company identify target financial institutions across 10 European nations. By researching 5000 institutions and analyzing 3500 balance sheets, Zelite pinpointed those offering consumer loans with significant unsecured lending and merchant distribution channels.
One of the key marketing challenges faced by the Fintech Companies is identifying a list of target accounts that meets their ICP (Ideal Customer Profile) specifications. An ABM list of target accounts forms the basis for a successful marketing campaign as it contains a list of potential customers which are more likely to convert into sales.
As a part of an ongoing engagement, Zelite Solutions has recently provided Account-Based Marketing List Services to a UK based Fintech Company. The fintech company provides a fast and flexible platform for lenders, retailers and channel partners to deliver retail finance. The company wanted us to build a list of target accounts which fulfils the following criteria:
Target accounts should be financial institutions such as banks, neo banks and specialist lenders across 10 European nations.
Target accounts (financial institutions) should
Zelite Solutions implemented a bespoke secondary research methodology to identify the list of target accounts as per the ICP specifications.
The entire requirement was split into sub-parts.
Thus, Zelite Solutions was able to identify and deliver the target accounts list, which matched exactly with ICP as specified by the client.
Further insights such as retail finance market sizing and unsecured lending value in the target region helped our client to establish appropriate marketing strategies.
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