Digital Marketing Executive (Min 3 + Years’ Experience)

IT, Research
Pune
Posted 4 weeks ago

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and online advertising campaigns
  • Design, build and maintain our social media presence (LinkedIn & Facebook)
  • Generate enquiries using SEO/SEM, email campaigns and paid ads
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics
  • Able to generate leads using LinkedIn Marketing
  • Create content for blogs, case studies, online newsletters, and promotional emails.

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Should have proven experience of generating leads/enquires using digital marketing
  • Experience in LinkedIn Marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Ubersuggest, Google trends etc.,)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Apply Online

A valid email address is required.