Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and online advertising campaigns
• Design, build and maintain our social media presence (LinkedIn & Facebook)
• Generate enquiries using SEO/SEM, email campaigns and paid ads
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics
• Able to generate leads using LinkedIn Marketing
• Create content for blogs, case studies, online newsletters, and promotional emails.

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Should have proven experience of generating leads/enquires using digital marketing
• Experience in LinkedIn Marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Ubersuggest, Google trends etc.,)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement