Identify Target Accounts Using ABM Strategy
Identifying Target Accounts based on the relevant technology stacks for a financial services company based in the UK.
Project Synopsis
A UK based financial Services company providing billing and subscription services as a part of their ongoing Account Based Marketing (ABM) campaign requirements wanted us to discover specific technology stacks used by a given set of accounts. Based on the outcome they wanted to partner with those technology products company thus allowing them to expand their clientele reach.
Zelite team was able to identify technology stack for the given set of accounts with the use of AI and data retrieved from third parties. This included the list of technology products under a given software category which were being used by those accounts.
Technology Stacks
ERP System
Finance Applications
Payment Software
Accounting and Billing Software
Industry
Product development Companies
Services Provided
Account Based Marketing (ABM) by identifying relevant Technology Stack
Geographical Location
UK, Europe and US
Efforts and Duration
15 days / 1 Man-month
Target Companies
Unique Verified Accounts 4500
Identified Technology Stacks: 350
Information sourced
For Accounts
Account Name, Vertical + Sub-vertical, Revenue, Employees, Country
Technology Stacks
ERP System, Finance Applications, Payment Software, Accounting and Billing Software
Sectors
Information Technology Sector
